We believe that marginalized citizens have as much of a right to be seen and heard as the privileged do. Today, technological advances make it possible—we believe imperative— for journalism and developmental decision-making to become more inclusive and bottom up.
When that happens, better decisions will get made.

We believe that strong alternate voices in the media – representing a diversity of genders, cultures, castes, religions, geographies and socio-economic groups – are crucial to a vibrant democracy. But the fact is, on any given day in India, only 2% of content in mainstream media addresses the issues of the rural areas, where 70% of the population lives. The media does not, yet, show us the real India.